Written by Tammie White, Principal Broker/Owner, Franklin Homes Realty LLC
What do Villages of Clovercroft home sellers want? To get their home sold in record time for top dollar. Our sellers weren't disappointed. Their home SOLD in Villages of Clovercroft in Franklin TN for 100.6% of list price!
SOLD in Villages of Clovercroft in Franklin TN for 100.6% of List!
Wondering how you can achieve similar results?
The sellers of 403 Letitia Drive contacted us after performing a search online for new construction homes. They were ready to start a family but wanted to move into a larger home first.
We contacted them and arranged to meet that day. They were looking for an agent who could not only help them with their Franklin TN new construction home search, but also help them with the sale of their home. They contacted us because of our outstanding internet marketing. They quickly realized, we were the only agents who were well-qualified to help them with both the purchase of a new home and the sale of their existing home.
We immediately began their home search looking for the right house. There were several locations of interest to them but customization of a plan was most important. There were a couple of builders who caught their attention but Signature Homes stood out as the builder who would most meet their needs. The process was going to be a long one. The listing of their home would have to wait until their new home was completed.
When they were within two months of their new home being completed, we listed their home at 403 Letitia Drive in Franklin. While the house wouldn't actually hit the multiple listing service for two weeks, we began promoting it online before that even occurred. We promoted it using a Coming Soon webpage that is unique to our website. No other agents are using technology in this way. It gives sellers in a competitive advantage over other home sellers in their neighborhood.
A recent survey conducted by the National Association of REALTORS® revealed that 92% of buyers begin their home search on the internet. Properties heavily marketed here have the greatest chance of being found by home buyers.
What's the difference between listing syndication and marketing?
Agents may tell you their listings are marketed everywhere online but are they really? Are these agents actively marketing your home? Or syndicating your listing from the multiple listing service? There is a difference. What is the difference you ask?
Listing syndication is when your agent enters your home data and photos into your local multiple listing service (MLS). The MLS then takes that data with photos and sends it out to a multitude of other real estate websites. That's why you'll often see your listing on real estate websites other than your agent's. However, our MLS doesn't necessarily syndicate your home out to every site. But even if they did, how does a buyer find it in the hundreds or thousands of other listings online?
That's where real internet marketing can get the job done that syndication cannot. You've undoubtedly found this post via an internet search. You entered a search query and this post popped up in the search engine results page (SERP). We used very specific keywords in the writing of this post to attract you to our website and this article. We want sellers to know the best way to get their Villages of Clovercroft home sold for top dollar.
We use this same method to attract buyers to your home. In a neighborhood like Villages of Clovercroft, where buyers find the same floorplan for sale throughout the community, sellers need to have something that attracts buyers to their particular home. That's where our experience using internet marketing has succeeded, where other agents fail.
Professional photography enhances your most desirable features.
We look at your home and determine what it has that other homes in your neighborhood do not. In the case of 403 Letitia Drive, the sellers had added many desirable features to the home. The one feature that stood out and could be captured through photography was a wonderful brick paver patio with gas-powered firepit. It was a lovely addition to this home and really set this home apart from the competition.
We hired a professional photographer. While many Villages of Clovercroft listing agents hire professional photographers, we go beyond just having them shoot the listing. We meet with our photographer to have him walk the house first. We may need to do some tweaking of your property before actually taking the photographs.
Given that we wanted to highlight the firepit, we had the photographer do a twilight shoot. This is an expensive proposition and not usually found in homes priced under a million dollars. That didn't matter to us. We knew this was the feature buyers desire so we spent the money necessary to attract a buyer who would pay top dollar for this home.
We had the photographer shoot many twilight photos of the patio and house. It was an exciting process that we knew would yield great results.
We used these photos to produce a single property website. This site was optimized to appear in the search engines. If you Google 403 Letitia Dr, Franklin, TN, you'll see the site still ranks highly on page one of the search engines.
Promoting your home through social media and database emails.
We also used the photos on our social media sites including Facebook, Twitter and Pinterest. All leading back to our Coming Soon page. Then we emailed this listing to our very large database of 10,000 home buyers. While this home may not have been ideal to the entire list, it got the word out about our listing. Additionally, each time someone from our database clicked on this link it boosted the webpage in the search engine results. Most agents don't recognize that Google increases the ranking of webpages that receive lots of visits.
The result was lots of exposure for our sellers before their house even hit the multiple listing service.
Why rely on open house events and drive-by sign calls?
While many Villages of Clovercroft agents host open house events week after week or rely upon drive-by sign calls; we sit at our computer, where 92% of the buyers are and promote your property. As a matter of fact, we promote your home long after the contract is already signed. We want your home to continue to standout from the others. Just in case something unusual prohibits the close of your home.
Interestingly, the buyer found us through our extensive online marketing campaign. She alerted her agent to this property and the rest is history. This home is SOLD in Villages of Clovercroft in Franklin TN for 100.6% of list price! The sellers couldn't be happier and are now in their new home.
Your Villages of Clovercroft Real Estate Professionals
Whether you are buying or selling in Villages of Clovercroft, we would love the opportunity to earn your trust and business. We are well-versed in all types of residential real estate transactions and will ensure your needs are our top priority.
Let us take the guess work out of looking for a home. To view a complete list of Villages of Clovercroft homes for sale, just click the link. You can request a viewing right from the Property Details page once you see the right home. Or call us at (615) 495-0752 to meet.
Franklin Homes Realty LLC knows the Villages of Clovercroft real estate market very well and will help prospective sellers go from listed to sold. We would love to meet to show you what our online marketing looks like and how it can get your home sold.
Call Franklin Homes Realty LLC at (615) 495-0752 for all your Villages of Clovercroft real estate needs.
About Tammie White, Franklin TN REALTOR®
Tammie White is a REALTOR® and Principal Broker/Owner of Franklin Homes Realty LLC in Franklin TN. Tammie works with relocation buyers looking to purchase a home in Franklin and the surrounding Williamson County area. She understands the way buyers search for homes making her an invaluable asset to Franklin home sellers. Tammie's website, www.FranklinHomesRealty.com, has become the premier search tool for buyers relocating to Franklin and Williamson County TN. She has been writing a real estate blog since 2009 and been quoted in various publications including the LA Times, Skype.com, The Tennessean and Williamson Source.