Written by Tammie White, Principal Broker/Owner of Franklin Homes Realty LLC
I recently attended a workshop that was being taught by a real estate broker with many years of listing experience. During that workshop, an agent asked whether we should hire a professional photographer to shoot photographs of the homes we list. To my surprise, this broker said it wasn't necessary.
He asked the agent if he used a smart phone to which the agent responded, yes. This real estate agent of many years told us he uses his cell phone to take photos while at the listing appointment. There's no opportunity to stage or clean. What you see is what you get.
The Internet has become the first showing. An astounding 92% of buyers begin their home search here. You probably have about 8 seconds to win them over. If the photographs aren't good, then they are moving on to the next listing. Your house doesn't even make it to the list of homes they want to see.
The best way to make my point is for you to actually see an example of one listing without professional photographs in comparison to a listing with professional photographs.
I am prohibited by copyright laws to use the other agents photographs. However, I'm not prohibited from showing you actual listings that are currently on the market.
Before I provide the links below, I would like to add, these homes are similarly priced, have similar square footage, were built within a year of each other, are in similar Franklin TN neighborhoods and are both vacant and ready for immediate occupancy.
Listing #1: Built 1990, 2,068 square feet, 3 bedrooms, 2 baths, Price $275,000
Listing #2: Built 1991, 2,092 square feet, 3 bedrooms, 2.5 baths, Price $274,000
In Listing #1, some of the photographs are of nothing but the corner of the room. While you see the corner in Listing #2, that's not all you see. Which photographs would you want to market your Franklin TN home?
You have probably already guessed that house #2 is listed with Franklin Homes Realty LLC. To further demonstrate my point, here's what a buyer said to me while at an open house yesterday for this property.
The buyer asked who took the MLS photographs (that's what actually got him to this open house). I told him I hired a professional to do it. He commended me for doing such a nice job representing my client. He then said, "Maybe if I had hired an agent like you, it wouldn't have taken me so long to sell my house."
When selling your Franklin home, you should ask the listing agents you interview what type of photography they will use to market your home. You want an agent who will go above and beyond what other agents are doing. The whole point of having MLS photographs is to entice buyers to come and see your house. Professional photographs give your house the best opportunity to stand out from the competition.
If you would like to hire a Franklin TN listing agent who will present your home in the best way possible, contact Tammie White of Franklin Homes Realty LLC at (615) 495-0752.
NOTE: The listings I cited above have both sold. Listing #1 photographed by the agent sold in 118 days for 94.9% of list price. Listing #2 photographed by a professional sold in 21 days for 98.2% of list price. This comparison is proof that homes shot with professional photography sell quicker for more money. Which would you want for your Franklin TN home?
About Tammie White, Franklin TN REALTOR®
Tammie White is a REALTOR® and Principal Broker/Owner of Franklin Homes Realty LLC in Franklin TN. Tammie works with relocation buyers looking to purchase a home in Franklin and the surrounding Williamson County area. She understands the way buyers search for homes making her an invaluable asset to Franklin home sellers. Tammie's website, www.FranklinHomesRealty.com, has become the premiere search tool for buyers relocating to Franklin TN. She has been writing a real estate blog since 2009 and quoted in various publications including the LA Times, Skype.com, The Tennessean and Williamson Source.