Written by Tammie White, Principal Broker/Owner of Franklin Homes Realty LLC
Have you ever gone to your mailbox and seen a JUST LISTED postcard for your neighbor's house and wondered why the listing agent is sending you a postcard? Doesn't that seem like a funny way to sell your neighbor's house? After all, are you going to buy your neighbor's house? If so, would you wait until you received a postcard to contact the real estate agent?
Then why is the agent sending you a postcard? In all likelihood, the real estate agent has chosen your neighborhood as a geographic farm. Agents send JUST LISTED and JUST SOLD postcards hoping to pick up future listings in your neighborhood. That seems like a great way to get additional business for the listing agent but how does that help the seller?
Who is your Franklin TN listing agent marketing to? Buyers or sellers?
The truth is sellers. Have you ever heard the term "list to last"? It's commonly used in real estate circles. Agents understand that the bulk of their business will come from listings. Therefore, the goal is to get as many listings as possible.
You see, they know not all the listings will sell. So they want as many listings as possible to increase their chances of selling houses and getting paid. Once again, that sounds great for the agents but what about the sellers? Is there a better way to get a home sold than by using postcards?
The answer is an emphatic YES! According to the National Association of REALTORS®, 92% of buyers begin their home search on the internet. Have you recently Googled your Franklin TN neighborhood? Does the agent sending postcards to your neighborhood appear on page one? Or even page two or three? If they don't, how are those buyers going to find your home if you decide to sell?
If you've recently listed your home to sell, your agent may have provided a graphic like the one to the left. This graphic shows all the websites your listing will be syndicated to. As a matter of fact, I suspect every agent you interviewed provided you with a similar graphic.
In Middle Tennessee, all our listings are automatically syndicated to these sites. It doesn't require any additional work on the listing agent's part.
You see the big names are on there; Zillow, Trulia and Realtor.com. That makes you pretty happy as a Franklin TN home seller. You want to make sure buyers can find you on those sites. But can they actually find you?
Tonight, I did a search on Zillow for Franklin TN homes; 1,260 homes appeared. Wow, that's a lot of homes. Then I checked our local multiple listing service; 732 homes came up. What accounts for the difference?
Not all the information is accurate on those aggregate sites. In this case, Zillow is showing 528 homes that aren't actually on the market anymore. Maybe they already sold or were withdrawn or expired. Whatever the case, it makes finding your home on these sites like finding a needle in a haystack.
Now you're beginning to get frustrated. The postcards aren't selling your house and syndication is making your home hard to find on-line, so how the heck are you supposed to sell your house? What about your agent's website? Oh yeah, he doesn't have a website.
Then you think, all a buyer has to do is Google my address. Then it'll pop up on all those aggregate sites. That would be true. If the buyers know your address, they can Google it. But, wouldn't they have to physically drive by to get the address? What about that buyer from California who is moving here? He won't know your address. How do you get your home in front of him? Hmm, this is getting more complicated than you thought.
Remember, when I told you to Google your Franklin TN neighborhood. That's what you need to do to find your listing agent. You may even want to Google several neighborhoods to see who consistently ranks on page one in the Google searches. You'll find Franklin Homes Realty LLC there again and again. As a matter of fact, our website ranks for just about every neighborhood in Franklin.
We're doing things that other agents aren't doing and that's why we rank so highly on Google. Some of the ways we are marketing homes include blogging (that's what you're reading right now, a blog post), listing videos and various social media including Facebook, Twitter, ActiveRain and Pinterest. We know how to market your listing so it's seen by the greatest number of buyers.
The next time you get a JUST LISTED or JUST SOLD postcard in the mail, be sure to Google your neighborhood to see if the agent who sent the postcard has an internet presence. If not, then you should ask yourself the question:
Who is your Franklin TN listing agent marketing to? Buyers or sellers?
If you'd like to talk to a top Franklin TN agent who knows how to get your home in front of buyers, not sellers,
call Franklin Homes Realty LLC at (615) 495-0752!
Who is Your Franklin TN Listing Agent Marketing to?
Buyers or Sellers?
Have you ever gone to your mailbox and seen a JUST LISTED postcard for your neighbor's house and wondered why the listing agent is sending you a postcard? Doesn't that seem like a funny way to sell your neighbor's house? After all, are you going to buy your neighbor's house? If so, would you wait until you received a post card to contact the real estate agent?
Then why is the agent sending you a postcard? In all likelihood, the real estate agent has chosen your neighborhood as a geographic farm. Agents send JUST LISTED and JUST SOLD postcards hoping to pick up future listings in your neighborhood. That seems like a great way to get additional business for the listing agent but how does that help the seller?
Who is your Franklin TN listing agent marketing to? Buyers or sellers?
The truth is sellers. Have you ever heard the term "list to last"? It's commonly used in real estate circles. Agents understand that the bulk of their business will come from listings. Therefore, the goal is to get as many listings as possible.
You see, they know not all the listings will sell. So they want as many listings as possible to increase their chances of selling houses and getting paid. Once again, that sounds great for the agents but what about the sellers? Is there a better way to get a home sold than by using postcards?
The answer is an emphatic YES! According to the National Association of REALTORS®, 90% of buyers begin their home search on the internet. Have you recently Googled your Franklin TN neighborhood? Does the agent sending postcards to your neighborhood appear on page one? Or even page two or three? If they don't, how are those buyers going to find your home if you decide to sell?
If you've recently listed your home to sell, your agent may have provided a graphic like the one to the right. This graphic shows all the websites your listing will be syndicated to. As a matter of fact, I suspect every agent you interviewed provided you with a similar graphic.
In Middle Tennessee, all our listings are automatically syndicated to these sites. It doesn't require any additional work on the listing agent's part.
You see the big names are on there; Zillow, Trulia and Realtor.com. That makes you pretty happy as a Franklin TN home seller. You want to make sure buyers can find you on those sites. But can they actually find you?
Tonight, I did a search on Zillow for Franklin TN homes; 1,260 homes appeared. Wow, that's a lot of homes. Then I checked our local multiple listing service; 732 homes came up. What accounts for the difference? Not all the information is accurate on those aggregate sites. In this case, Zillow is showing 528 homes that aren't actually on the market anymore. Maybe they already sold or were withdrawn or expired. Whatever the case, it makes finding your home on these sites like finding a needle in a haystack.
Now you're beginning to get frustrated. The postcards aren't selling your house and syndication is making your home hard to find on-line, so how the heck are you supposed to sell your house? What about your agent's website? Oh yeah, he doesn't have a website.
Then you think, all a buyer has to do is Google my address. Then it'll pop up on all those aggregate sites. That would be true. If the buyers know your address, they can Google it. But, wouldn't they have to physically drive by to get the address? What about that buyer from California who is moving here? He won't know your address. How do you get your home in front of him? Hmm, this is getting more complicated than you thought.
Remember, when I told you to Google your Franklin TN neighborhood. That's what you need to do to find your listing agent. You see these agents know that 90% of buyers begin their search on the internet. They know how to get their listings in front of the buyers.
They are doing things that other agents may not be doing and that's why they rank so highly on Google. Some of the ways they may be marketing homes include blogging (that's what you're reading right now, a blog post), listing videos and various social media including Facebook, Twitter, ActiveRain and Pinterest. Agents who are doing these things know how to market your listing.
The next time you get a JUST LISTED or JUST SOLD postcard in the mail, be sure to Google the agent to see if he has an interet presence. If not, then you should ask yourself the question:
Who is your Franklin TN listing agent marketing to? Buyers or sellers?
If you'd like to talk to a Franklin TN agent who knows how to get your home in front of as many buyers as possible, call Tammie White today at (615) 495-0752.
- See more at: http://activerain.com/blogsview/4202278/who-is-your-franklin-tn-listing-agent-marketing-to-buyers-or-sellers-#sthash.J2YDiNDo.dpuf
Who is Your Franklin TN Listing Agent Marketing to?
Buyers or Sellers?
Have you ever gone to your mailbox and seen a JUST LISTED postcard for your neighbor's house and wondered why the listing agent is sending you a postcard? Doesn't that seem like a funny way to sell your neighbor's house? After all, are you going to buy your neighbor's house? If so, would you wait until you received a post card to contact the real estate agent?
Then why is the agent sending you a postcard? In all likelihood, the real estate agent has chosen your neighborhood as a geographic farm. Agents send JUST LISTED and JUST SOLD postcards hoping to pick up future listings in your neighborhood. That seems like a great way to get additional business for the listing agent but how does that help the seller?
Who is your Franklin TN listing agent marketing to? Buyers or sellers?
The truth is sellers. Have you ever heard the term "list to last"? It's commonly used in real estate circles. Agents understand that the bulk of their business will come from listings. Therefore, the goal is to get as many listings as possible.
You see, they know not all the listings will sell. So they want as many listings as possible to increase their chances of selling houses and getting paid. Once again, that sounds great for the agents but what about the sellers? Is there a better way to get a home sold than by using postcards?
The answer is an emphatic YES! According to the National Association of REALTORS®, 90% of buyers begin their home search on the internet. Have you recently Googled your Franklin TN neighborhood? Does the agent sending postcards to your neighborhood appear on page one? Or even page two or three? If they don't, how are those buyers going to find your home if you decide to sell?
If you've recently listed your home to sell, your agent may have provided a graphic like the one to the right. This graphic shows all the websites your listing will be syndicated to. As a matter of fact, I suspect every agent you interviewed provided you with a similar graphic.
In Middle Tennessee, all our listings are automatically syndicated to these sites. It doesn't require any additional work on the listing agent's part.
You see the big names are on there; Zillow, Trulia and Realtor.com. That makes you pretty happy as a Franklin TN home seller. You want to make sure buyers can find you on those sites. But can they actually find you?
Tonight, I did a search on Zillow for Franklin TN homes; 1,260 homes appeared. Wow, that's a lot of homes. Then I checked our local multiple listing service; 732 homes came up. What accounts for the difference? Not all the information is accurate on those aggregate sites. In this case, Zillow is showing 528 homes that aren't actually on the market anymore. Maybe they already sold or were withdrawn or expired. Whatever the case, it makes finding your home on these sites like finding a needle in a haystack.
Now you're beginning to get frustrated. The postcards aren't selling your house and syndication is making your home hard to find on-line, so how the heck are you supposed to sell your house? What about your agent's website? Oh yeah, he doesn't have a website.
Then you think, all a buyer has to do is Google my address. Then it'll pop up on all those aggregate sites. That would be true. If the buyers know your address, they can Google it. But, wouldn't they have to physically drive by to get the address? What about that buyer from California who is moving here? He won't know your address. How do you get your home in front of him? Hmm, this is getting more complicated than you thought.
Remember, when I told you to Google your Franklin TN neighborhood. That's what you need to do to find your listing agent. You see these agents know that 90% of buyers begin their search on the internet. They know how to get their listings in front of the buyers.
They are doing things that other agents may not be doing and that's why they rank so highly on Google. Some of the ways they may be marketing homes include blogging (that's what you're reading right now, a blog post), listing videos and various social media including Facebook, Twitter, ActiveRain and Pinterest. Agents who are doing these things know how to market your listing.
The next time you get a JUST LISTED or JUST SOLD postcard in the mail, be sure to Google the agent to see if he has an interet presence. If not, then you should ask yourself the question:
Who is your Franklin TN listing agent marketing to? Buyers or sellers?
If you'd like to talk to a Franklin TN agent who knows how to get your home in front of as many buyers as possible, call Tammie White today at (615) 495-0752.
- See more at: http://activerain.com/blogsview/4202278/who-is-your-franklin-tn-listing-agent-marketing-to-buyers-or-sellers-#sthash.J2YDiNDo.dpuf
Who is Your Franklin TN Listing Agent Marketing to?
Buyers or Sellers?
Have you ever gone to your mailbox and seen a JUST LISTED postcard for your neighbor's house and wondered why the listing agent is sending you a postcard? Doesn't that seem like a funny way to sell your neighbor's house? After all, are you going to buy your neighbor's house? If so, would you wait until you received a post card to contact the real estate agent?
Then why is the agent sending you a postcard? In all likelihood, the real estate agent has chosen your neighborhood as a geographic farm. Agents send JUST LISTED and JUST SOLD postcards hoping to pick up future listings in your neighborhood. That seems like a great way to get additional business for the listing agent but how does that help the seller?
Who is your Franklin TN listing agent marketing to? Buyers or sellers?
The truth is sellers. Have you ever heard the term "list to last"? It's commonly used in real estate circles. Agents understand that the bulk of their business will come from listings. Therefore, the goal is to get as many listings as possible.
You see, they know not all the listings will sell. So they want as many listings as possible to increase their chances of selling houses and getting paid. Once again, that sounds great for the agents but what about the sellers? Is there a better way to get a home sold than by using postcards?
The answer is an emphatic YES! According to the National Association of REALTORS®, 90% of buyers begin their home search on the internet. Have you recently Googled your Franklin TN neighborhood? Does the agent sending postcards to your neighborhood appear on page one? Or even page two or three? If they don't, how are those buyers going to find your home if you decide to sell?
If you've recently listed your home to sell, your agent may have provided a graphic like the one to the right. This graphic shows all the websites your listing will be syndicated to. As a matter of fact, I suspect every agent you interviewed provided you with a similar graphic.
In Middle Tennessee, all our listings are automatically syndicated to these sites. It doesn't require any additional work on the listing agent's part.
You see the big names are on there; Zillow, Trulia and Realtor.com. That makes you pretty happy as a Franklin TN home seller. You want to make sure buyers can find you on those sites. But can they actually find you?
Tonight, I did a search on Zillow for Franklin TN homes; 1,260 homes appeared. Wow, that's a lot of homes. Then I checked our local multiple listing service; 732 homes came up. What accounts for the difference? Not all the information is accurate on those aggregate sites. In this case, Zillow is showing 528 homes that aren't actually on the market anymore. Maybe they already sold or were withdrawn or expired. Whatever the case, it makes finding your home on these sites like finding a needle in a haystack.
Now you're beginning to get frustrated. The postcards aren't selling your house and syndication is making your home hard to find on-line, so how the heck are you supposed to sell your house? What about your agent's website? Oh yeah, he doesn't have a website.
Then you think, all a buyer has to do is Google my address. Then it'll pop up on all those aggregate sites. That would be true. If the buyers know your address, they can Google it. But, wouldn't they have to physically drive by to get the address? What about that buyer from California who is moving here? He won't know your address. How do you get your home in front of him? Hmm, this is getting more complicated than you thought.
Remember, when I told you to Google your Franklin TN neighborhood. That's what you need to do to find your listing agent. You see these agents know that 90% of buyers begin their search on the internet. They know how to get their listings in front of the buyers.
They are doing things that other agents may not be doing and that's why they rank so highly on Google. Some of the ways they may be marketing homes include blogging (that's what you're reading right now, a blog post), listing videos and various social media including Facebook, Twitter, ActiveRain and Pinterest. Agents who are doing these things know how to market your listing.
The next time you get a JUST LISTED or JUST SOLD postcard in the mail, be sure to Google the agent to see if he has an interet presence. If not, then you should ask yourself the question:
Who is your Franklin TN listing agent marketing to? Buyers or sellers?
If you'd like to talk to a Franklin TN agent who knows how to get your home in front of as many buyers as possible, call Tammie White today at (615) 495-0752.
- See more at: http://activerain.com/blogsview/4202278/who-is-your-franklin-tn-listing-agent-marketing-to-buyers-or-sellers-#sthash.J2YDiNDo.dpuf
About Tammie White, Franklin TN REALTOR®
Tammie White is a REALTOR® and Principal Broker/Owner of Franklin Homes Realty LLC in Franklin TN. Tammie works with relocation buyers looking to purchase a home in Franklin and the surrounding Williamson County area. She understands the way buyers search for homes making her an invaluable asset to Franklin home sellers. Tammie's website, www.FranklinHomesRealty.com, has become the premiere search tool for buyers relocating to Franklin TN. She has been writing a real estate blog since 2009 and quoted in various publications including the LA Times, Skype.com, The Tennessean and Williamson Source.
Written by Tammie White, Principal Broker/Owner of Franklin Homes Realty LLC
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