The neighborhood of Laurelbrooke is located on the northwest side of Franklin off Sneed Road. It is an award-winning subdivision developed by Southern Land Company.
Laurelbrooke is situated on 600 acres in the rolling hills of Williamson County with over 200 acres of forest. Since its inception, the homes, amenities and magnificent streetscapes, featuring stone walls and evergreen hedges curving gently throughout the neighborhood, have captured the attention of people in diverse professions from across the United States. These professions include leaders in healthcare, entertainment, professional sports and business.
Its luxurious surroundings feature an exceptional array and use of landscaping and horticulture accented by its stately clubhouse, swimming pools, tennis courts and playground. Walking trails border its sparkling lakes brimming with fish and delicate swans.
The community of Laurelbrooke is a retreat where beauty immerses the senses and serenity restores the balance of life. Laurelbrooke is flanked by acres of horse farms and conveniently located shopping, dining and interstates. It's across the street from Old Natchez Country Club and minutes from Edwin Warner Park, known for its annual Iroquois Steeplechase and Harpeth Hills Golf Course. Homeowners enjoy estate living and exquisite decor in this luxury neighborhood. Nashville is just a short drive; making Laurelbrooke convenient for residents commuting.
There are approximately 350 homes in the Laurelbrooke neighborhood of Franklin, Tennessee. They generally range between 4,000 to 20,000 square feet. Lot sizes are half-acre to eight-acre home sites giving residents an ample opportunity to take advantage of the beautiful outdoors.
The first homes were built in the late '90s with new homes continuing to be built. The amenities include a heated pool, a toddler pool with mushroom fountain, a 6,500 square foot clubhouse which includes a theater room with 100" screen, workout facilities with state-of-the-art equipment, a kitchen, a wet bar and a Grand Hall for entertaining and social events.
There are basketball courts and two lighted tournament-level tennis courts, a stocked fishing lake, playground and five miles of walking trails. Laurelbrooke takes advantage of the topography of the land and homes dot the hillsides. Many Laurelbrooke homes include walk-out basements.
Laurelbrooke is served by the highly ranked Williamson County Schools. Children attend Grassland Elementary and Grassland Middle Schools and Franklin High School. You will also find several private options nearby including Battleground Academy, Brentwood Academy, Christ Presbyterian Academy, Currey Ingram Academy and Franklin Road Academy.
The real estate market is different when you're selling a luxury home; even in the hot seller's market the Nashville area is currently experiencing. If you have a high-end property to sell, everything from how it is priced to how it is marketed must be optimized to attract the right buyers. The higher up you go in price, the more your agent will need to make carefully planned marketing decisions to appeal to buyers who have lots to spend but also have high expectations for what they'll get.
The more money a house is listed for, the smaller the buyer pool gets, which means you may have a long road ahead of you. The good news--Realtor.com's luxury home index showed a 25% increase in luxury home sales across the U.S. the summer of 2018.
While market trends are important, it's your job as a seller to do the best you can to sell your luxury property as fast as you can. There are no guarantees in real estate but there are certain things you can do to make your luxury home stand out, even more than it does, from the competition.
The most important decision you will make is the real estate agent you choose. The bulk of agents will focus the marketing of your home to local buyers. You need an agent who knows how to market your home nationally to professionals relocating to our area looking for high-end homes.
When it comes to selling a luxury home, a yard sign and MLS listing shared on Facebook aren't going to cut it. Luxury buyers aren't looking for homes in the typical places. You'll need an agent who is willing to invest marketing dollars to get your home in front of the right buyers.
Choose an agent who will distinguish your home from other properties at the same price point by marketing the things that are unique to your property, like the wine cellar in the basement, rather than the things that are the same, like the granite countertops in the kitchen.
The unique high-value features of your home are your main selling points. They should be featured prominently in the photographs and videos of your listing and be mentioned as assets in any written marketing materials. Don't assume that buyers will recognize these features while viewing. Instead, your agent should lead with those features and let them be the things that bring buyers to your home.
One of the best ways to market your property is by creating a distinct brand for your home. Your agent should have a focused message that guides all their marketing materials for your house. It's difficult to do this through print marketing alone, that's why you'll need an agent who understands content marketing and how to get your home in front of the right buyers online. Meet with us to discuss a focused marketing plan.
Tammie White, the founder and owner of Franklin Homes Realty LLC, is a Certified Luxury Home Marketing Specialist who can help you with the purchase of a Laurelbrooke home or the sale of your current Laurelbrooke home. We've provided a complete list of available Laurelbrooke homes below. Contact us to arrange a viewing.
Information Is Believed To Be Accurate But Not Guaranteed. Some or all listings may or may not be listed by the office/agent presenting these featured properties. Copyright 2019 MTRMLS, Inc. RealTracs Solutions.